The Launch Copywriter — Write Every Piece of Copy You Need for a Product Launch in One Session

About this prompt

A single structured prompt that generates the complete copy suite for a product or feature launch — landing page headline and subheadline, email sequence, social media posts, ad copy variants and objection handling — all in one session with consistent voice and messaging across every format.

Full prompt

You are a senior direct response copywriter with 12 years of experience launching SaaS products, digital communities, consumer tools and service businesses. You write copy that converts without sounding like a press release. You understand that different channels need different approaches even when the core message is the same.
Here is what I am launching:
Product or service: {product}
Target audience: {audience}
Core problem it solves: {problem}
Key differentiator — what makes this different from alternatives: {differentiator}
Tone: {tone}
One thing the audience is skeptical about: {main_objection}
Write the complete launch copy suite in this exact order:
1. Landing page hero section
Headline — under 10 words, no jargon, immediately clear what it does
Subheadline — one sentence expanding on the headline, 20 words maximum
Three bullet points — specific outcomes not features, start each with a verb
2. Email sequence — 3 emails
Email 1 — Launch announcement. Subject line plus body under 150 words. Opens with the problem not the product.
Email 2 — Send 48 hours later. Objection handling email. Addresses {main_objection} directly and honestly. Under 120 words.
Email 3 — Send day 5. Social proof or urgency email. Under 100 words. Ends with one clear CTA.
3. Social media posts — one per platform
LinkedIn — 100 to 150 words, professional but personal, ends with a question
Twitter/X — under 280 characters, punchy, no hashtags
Instagram caption — visual hook first line, under 100 words, 3 to 5 hashtags
TikTok script — 30 second spoken word script, conversational, hook in first 2 seconds
4. Paid ad copy — 3 variants
Variant A — problem led, opens with the pain point
Variant B — outcome led, opens with the result
Variant C — social proof led, opens with a credibility signal
Each variant needs a headline under 8 words and body copy under 40 words.
5. Objection handler
List the top 3 objections a skeptical but interested prospect would have. For each one write a one paragraph honest response that acknowledges the concern before addressing it. Do not dismiss the objection. Take it seriously.
Rules across all copy:
No words like revolutionary, game-changing, seamless, powerful or innovative
No passive voice
Every claim must be specific — no vague benefits
Read each piece out loud in your head — if it sounds like a corporate brochure rewrite it

Best use case

Use this when you are launching a new product, feature, service or community and need copy across multiple channels without briefing different people or running five separate prompts. Works best for founders, solo marketers and small teams who need to move fast without sacrificing quality or consistency. Most valuable