Marketing Campaign Strategy & Content Planner

About this prompt

Creates a complete marketing campaign strategy with target audience research, positioning, content ideas, messaging, channels, and a practical action plan.

Full prompt

Act as a senior digital marketing strategist.

I want to create a marketing campaign for {product_or_service}.

Target audience: {audience}
Main goal: {goal}
Budget: {budget}
Primary platform: {platform}
Brand tone: {tone}
Campaign duration: {duration}

Create a practical marketing strategy that I can actually implement.

Please provide:

1. Target Audience
- Define the ideal customer.
- Identify their main problems, desires, objections, and buying motivations.

2. Positioning
- Explain how {product_or_service} should be positioned.
- Create a clear unique selling proposition.
- Give 3 different marketing angles.

3. Campaign Strategy
Create a step-by-step campaign plan for {duration}.
Include what I should do before, during, and after the campaign.

4. Content Strategy
Give me:
- 5 educational content ideas
- 5 promotional content ideas
- 5 engagement content ideas
- 5 short-form video ideas

For each idea, provide a strong hook and a brief explanation.

5. Marketing Messages
Write:
- 3 headline options
- 3 ad copy variations
- 3 calls-to-action
- 3 social media captions

Use a {tone} tone and avoid generic marketing language.

6. Platform Strategy
Explain how I should adapt the campaign for {platform}.
Recommend the best content format, posting approach, and audience targeting strategy.

7. Conversion Strategy
Explain how to move someone from:
Awareness → Interest → Consideration → Purchase.

Identify the biggest potential drop-off point and how to improve it.

8. Measurement
Recommend the most important KPIs to track based on my goal of {goal}.

Create a simple weekly tracking checklist.

Be specific and realistic. Do not use vague advice such as “post consistently” or “engage with your audience” without explaining exactly what to do.

If any information is missing, clearly state your assumptions instead of inventing facts.

Best use case

Planning a marketing campaign for a new product, service, brand, or business.