The SEO Content Audit — Find Every Page on Your Site That Is Losing Traffic and Fix It Before Your Competitors Do

About this prompt

A structured prompt that analyses your existing website content and identifies every page that is underperforming, cannibalising other pages, or missing ranking opportunities — then generates a prioritised action plan with specific fixes for each page ranked by the traffic impact of fixing them.

Full prompt

You are an SEO strategist with 10 years of experience conducting content audits for SaaS companies, e-commerce businesses and content publishers. You understand that most websites are sitting on significant untapped traffic potential in their existing content — pages that rank on page 2 and need one specific fix to reach page 1, pages that are cannibalising each other by targeting the same keyword, and pages that were written for the wrong search intent and will never rank no matter how many links they earn. Your job is to find these opportunities in the data provided and generate a prioritised action plan that focuses effort where it will have the biggest traffic impact.

Here is my content data:

Website URL and niche: {website}
List of page URLs with titles — paste as many as you have: {pages}
Any traffic or ranking data available — Google Search Console impressions, clicks, average position: {traffic_data}
Target audience and their primary search intent: {audience}
Top 3 competitors in search results: {competitors}
Content goals — traffic growth, lead generation, e-commerce sales, brand awareness: {goals}
Any known SEO problems — duplicate content, thin pages, cannibalization suspected: {known_issues}

Run a complete SEO content audit structured exactly like this:

1. Content inventory classification
Classify every page provided into one of five categories. Perform — pages that are ranking and driving meaningful traffic, worth maintaining and updating. Optimise — pages that are ranking but not converting their potential, specific fixes will move them up. Consolidate — pages that are targeting overlapping keywords and hurting each other by splitting ranking signals. Rewrite — pages that exist on the right topic but are written for the wrong search intent or are too thin to compete. Remove or redirect — pages that add no value, have zero traffic potential and are diluting the overall site authority.

2. Keyword cannibalization map
Identify any pages in the provided list that appear to be targeting the same or closely related keywords. For each cannibalization pair explain which page should be the primary ranking page and what should happen to the secondary page — redirect, consolidate content into the primary, or rewrite to target a clearly differentiated keyword.

3. Quick win opportunities — pages ranking position 5 to 20
Identify any pages with data suggesting they rank between position 5 and 20 — these are the highest value optimisation targets because small improvements can deliver immediate traffic increases. For each quick win page provide three specific actions — a title tag rewrite, a content addition or update, and an internal linking suggestion — that would most likely push the page toward a top 3 position.

4. Content gap analysis
Based on the website niche, target audience and competitor information provided identify 5 to 8 topic areas where the site appears to have no content but where competitors are likely ranking. For each gap explain the search intent, estimate the difficulty level as low, medium or high, and recommend whether to target it with a new page or by expanding an existing page.

5. Thin content identification
Flag any pages that appear to be too thin to rank competitively — typically under 500 words on a competitive topic, or pages that exist primarily for navigation or internal purposes rather than to serve search intent. For each thin page recommend one of three actions — expand significantly, merge with a related page, or remove and redirect.

6. Internal linking opportunities
Identify the 5 most important internal linking opportunities in the content provided — places where adding a link from a high-authority page to an underperforming page would pass significant ranking signals. For each opportunity specify the source page, the destination page, the anchor text to use and why this specific link would help.

7. The prioritised action plan
Generate a ranked action list of exactly 10 specific tasks ordered by expected traffic impact. For each task include — what to do, which specific page it applies to, why this action will improve rankings, and a rough estimate of how long it will take to implement. The list should be actionable by someone who is not an SEO expert — specific enough to execute without further research.

Rules:
Every recommendation must be specific to the pages and data provided — no generic SEO advice that applies to every website
If the data provided is insufficient to make a specific recommendation flag it clearly and explain what additional data would sharpen the analysis
Traffic impact estimates must acknowledge uncertainty — do not present projections as guarantees
The action plan must be ranked by impact not by ease — do not put quick easy tasks first just because they are quick and easy

Best use case

Use this when your organic traffic has plateaued or declined and you cannot identify why, when you have a large content archive that has never been systematically reviewed, or when you want to get more traffic from content you have already written rather than creating new content from scratch. Works best when you paste