xaviersavio
The point about traffic concentration is especially interesting. Looking at the pages and channels that originally generated the traffic seems much more useful than automatically responding to a decline by publishing more content.I also like the distinction between fixing technical issues and actually demonstrating recovery. Repairing URLs, improving access to the core product, and fixing conversion tracking are measurable actions, but none of them necessarily means organic visibility has returned.Separating sessions, users, trials, and paid conversions should also make the next audit much more informative. It’s easy to focus on traffic numbers while missing what was actually driving the business.
